Rabobank is the largest financial service provider in the Netherlands and the market leader in nearly all areas of financial service provision. The leading international position occupied by Rabobank in the field of Food & Agribusiness seamlessly matches the objective held by Floriade 2012 of raising the profile of Dutch horticulture on the national and international stage. Through various projects Rabobank demonstrates that it is a progressive, innovative and sustainable institution. These are also important principles for Floriade 2012.